ChatGPT is becoming increasingly aggressive, becoming an e-commerce killer app.

OpenAI has partnered with global e-commerce platform Shopify to enable users to shop directly within ChatGPT.

This move marks a major shift in the platform's functionality, from being simply an AI-based conversational assistant to a shopping tool.

Later, users can browse products, ask questions, and complete purchase transactions without having to leave the chat room.

This system has actually been in use for some time. Developers have discovered new code on the OpenAI website that shows the feature is nearly ready for use.

In fact, some parts of the code lead directly to the Shopify payment page, according to a Gizchina report, quoted Friday (25/4/2025).

This means that users will be able to make transactions directly without having to move to another e-commerce site.

All processes, from searching for products, viewing item details, to completing payments, can be done in one conversation with ChatGPT.

Shopify's extensive ecosystem will also be directly integrated into this feature. Thousands of sellers across various product categories will be able to reach consumers in new ways. This also opens up opportunities for businesses, both small and large, to expand their reach.

This feature is said to be in its final stages, which means its launch will likely be imminent.

OpenAI isn't the only tech player moving in this direction. Microsoft, for example, recently launched its "Copilot Merchant Program," which adds shopping features to its AI products.

Other AI platforms like Perplexity have also launched a similar feature called “Buy with Pro” since last year.

This trend signals that online shopping is evolving. In the future, users will no longer have to type keywords into search engines or navigate to individual e-commerce sites. Instead, they can simply ask AI, and a wide selection of products will be displayed, complete with personalized assistance and payment processing.

Source: CNBC